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Writer's pictureNick Willey

Understanding the TRAFFIC Model – A Framework for Business Growth

Happy New Year and welcome to 2025!


As we roll into 2025 there are no doubt tons of business owners in our networks looking to build great plans on how to execute solid and sustainable growth this year and that's a great thing!

In the world of business, growth isn’t just about increasing sales—it’s about building a solid foundation that supports sustainable success. The TRAFFIC model developed by Mammoth Training Solutions provides a structured, comprehensive approach that can help any business—regardless of industry—grow and thrive. This blog post will introduce you to the TRAFFIC model and explore how each step can be used to strengthen your business and set you on a path to long-term growth.


The TRAFFIC Model Breakdown

  • T – Target: The first step is identifying who your ideal customers or clients are.

  • R – Review: Regularly assess your business’s performance and operations to ensure everything is on track.

  • A – Assess: Understand the needs and challenges of your market to create meaningful solutions.

  • F – Find the Pain: Uncover the real problems your target audience faces to position your offerings effectively.

  • F – Find a Solution: Develop tailored solutions that directly address your audience’s pain points.

  • I – Invest: Ensure that your investments (time, resources, money) are aligned with value creation.

  • C – Commit: Make sure that your business stays committed to its goals, and that customers or clients are onboard for the journey.


How many of us in the VEA follow a model to grow our businesses?

  • I work on the task at hand

  • My model is built and proven

  • I'd love to hear more about this model

  • I roll out and see what happens!


Conclusion


Throughout this blog series, we’ll delve deeper into each of the TRAFFIC steps, providing actionable insights you can apply directly to your business. Stay tuned for the next post, where we’ll explore how to identify your ideal target audience!


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